Trending Tuesday: From Mischief to Candy Craze💎
Dear recipient
Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on social media🔥 - made using TRNDSET.
Everything is based on real-time data so you can stay ahead of the curve.
🎨 Honourable Mention: The Louvre Heist and the avalanche of memes, commentary, halloween costumes, and parody content it sparked. 🖼️💎 From TikToks joking about “Napoleon’s jewels on Vinted” to creators staging mock confessionals and cinematic edits, the event has been romanticized and reimagined across feeds. A perfect mix of internet humour, chaos, and cultural commentary.
Here are some delightful examples:
Cyclist interpretive dance
Napoleon on Vinted
Halloween costume of 2025
Let’s not steal (🥁) more of your time - here comes this weeks selected trends:
🍬 Food: Candy Taste Tests & ASMR Snack Videos
Candy taste tests and ASMR snack videos are taking over feeds this week 🍭 The trend has generated 512.8K impressions and 36.4K engagements, with activity driven primarily by TikTok (89%) and Instagram (11%).
Format: “First time trying this candy” + reaction + rating.
Creators post short, sensory-driven clips rating flavour, texture, and overall appeal, turning simple snacks into shareable, community-fuelled moments. The trend thrives on nostalgia and sensory satisfaction, as creators test everything from gummies, licorice, and energy bites to seasonal treats like juleskum with orange caramel and candy cane dates.
Engagement is powered by micro-influencers, who mix authentic reactions with sponsored collaborations for brands such as Gupperz, Pändy, Matas, and Normal.
💇♀️ Beauty: The Blowout Obsession
A continuing trend, one might argue. The mystique around “how to get bouncy hair and voluminous curls” is not a new song. From sock curls to Dyson Airwrap demos creators are deep-diving into the art of the perfect blowout 💨✨
As any beauty lover knows, mastering those curls takes patience - and plenty of trial and error.Creators lean into step-by-step Hair Tutorials, GRWMs, and makeover formats, often featuring before-and-after transformations filmed in both salons and home settings.
Driving factors include:
Seasonal looks — fall glam, Halloween, “party hair”
Iconic styles — bombshell blowouts, Victoria’s Secret-inspired volume
Brand mentioned in this trend: Dyson, Redken, Maria Nila, Kérastase, Fenty, and Garnier
🚵♂️ Sport & Travel: The Need for Speed
Do you feel the need for speed? High-energy MTB adventures have gathered momentum across TikTok and Instagram as creators share trail rides, downhill descents, and gravity-defying stunts that capture both thrill and scenery 🌲💨 You might not be out there yourself, but for a scroll — you can be.
Formats: The content blends sports highlights, travel diaries, and tutorials, with creators documenting everything from bikepacking routes in the Dolomites to beginner-friendly lessons in Nordic forests.
What once lived in niche sport communities is now merging with travel, lifestyle, and outdoor wellness culture.
Brands such as Merida, Scott, Fribikeshop, and Ares appear across posts, alongside family-friendly creators who focus on safety tips and ride-alongs. The tone mixes adrenaline with accessibility — adventure as both a challenge and a shared experience.
🌀 Group 7: TikTok’s Latest “Club” Phenomenon
What is it? A fast-moving trend, most likely passing within the next seven days. The concept began with Sophia James’ social media experiment - she posted a series of seven videos to promote her music. Whatever group number appeared on your feed, you belonged to.
The seventh one, labelled “Group 7”, went viral and has since taken on a life of its own. It’s currently making the rounds as “It was probably Group 7” or “The elite Group 7.”
More of a social happening than traditional trend, it plays on the human need for belonging and can only be understood by those in the know — said differently in good old social media lingo: IYKYK 😏.
Team TRNDSET 🥳
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