Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Melodifestivalen: is coming up and is trending in Sweden 🇸🇪, with hashtags such as #melodifestivalen and #melfest being used as channels for content spreading within the community 📲. Formats span behind-the-scenes, event promotion, promotional Posts, dance/performance clips, interviews, and personal vlogs, often paired with calls to vote, attend, or watch, and with fan challenges or engagement prompts.

From Linköping, Göteborg, Malmö, Sundsvall and Kristianstad, momentum is building toward the Stockholm final.


Fastelavnsboller: Last week, Lagkagehuset dominated the conversation as the most talked-about fastelavnsbolle brand. This week, a new contender has entered as D’Angleterre revealed its bun of the season. The content blends food reviews and bakery tours with close-ups of the high-end offering - a 495 DKK fastelavnsbolle topped with truffles and gold leaf often the food review is paired with price analysis and commentary. Worth the money or not

Health & Lifestyle: Daily walking are trending, driven by creators sharing morning and evening walks, winter outings, and personal health journeys 🚶‍♀️❄️. The content blends everyday routines with seasonal context snowy walks and polar nights — often mixed with family life, pets 🐕, and diary-style reflections 📓.

Challenges like 75 HARD or 200 walks fuel motivation and community participation 💪, while brands and safety gear naturally enter the conversation. The trend reflects a broader cultural shift toward normalizing mindful movement during harsh winters, where small, repeatable habits become both content and inspiration ✨ — highlighting that wellness doesn’t need to be extreme to be shareable

Thanks for reading. See you next Tuesday

Team TRNDSET 🥳

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