Trending Tuesday: From Lasagna Soup to viral accounts ✨
Dear recipient
Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on social media🔥 - made using TRNDSET.
Everything is based on real-time data so you can stay ahead of the curve.
See what has been trending! 🔍
Food 🍲: It has been going around on socials, and even within our team, there are very divided opinions on this Nordic staple. However, Lasagna Soup has made its fall comeback 🍂. It’s not just performing well with creators - looking into the content, companies like Arla have also caught on to the trend. Out of their last 10 videos, the one with lasagna soup was the third best-performing with 12.7K views. For comparison: the second-best had 14K, and the top performer 23K 📈. It’s not just a hot trend for creators, but also for brands.
Top Creator 👑: This week's top creator is a viral moment if we’ve ever seen one. Maybe you’ve spotted her in your feed? It’s no other than Klo_lo. On Wednesday, September 17, she posted her first video, stating she only had 21 followers. The viral spark? Bedazzling her house ✨ One follower = one rhinestone. On Monday, September 22, the account grew from 296K at 11:00 → 301K at 14:46. In less than ten minutes, at exactly 14:57, it gained another 1K followers 🤯. By 22:00 that night, the account had reached 321K followers. This morning, it was still climbing 📊. She’s on a continued growth spurt, with followers requesting special rhinestone colors. We can’t remember growth like this since Kantaro San at the beginning of the year! 🚀
Beauty 💄: Affordable Makeup Comparisons on the Rise. Budget-friendly beauty is taking over feeds this week as creators highlight “dupes” - affordable alternatives that deliver results close to high-end brands. This trend has gained traction across TikTok and Instagram 🎥, where tutorials, reviews, and side-by-side comparisons are fueling engagement.
Fashion👗🍂: Fall Fashion Resurgence. As the season shifts, creators are showcasing cozy layers 🧥, denim looks 👖, and sustainable styling 🌱 - fueling a steady incline on the trendline 📈. The format is thriving across both Instagram (57%) and TikTok (43%), with hashtags like #FallFashion, #OutfitInspo, and #CasualStyle driving strong engagement. Creator favorites: oversized jackets, layering techniques, and casual chic ensembles, blending comfort with seasonal aesthetics.
Health 🌞💊: Vitamin D. As autumn sets in, we’re seeing a rise in conversations around Vitamin D. The trend is thriving across both Instagram and TikTok, where discussions balance natural sunlight exposure ☀️ with supplement use 💊
Key drivers include: seasonal mood changes 🌧️, flu prevention 🤒, and a broader cultural shift towards preventative self-care 🧘. Influencers and health advocates share personal stories and tips, highlighting a holistic approach that combines diet, exercise, and mindful living.
See you next Tuesday - hope you have a great week!
Team TRNDSET 🥳
Try TRNDSET for free
We're excited to offer you a free 14-day trial of TRDNSET. Just click here to get started.
Why am I receiving this?
Earlier on you has signed up to emails from MediaCatch. TRNDSET is a platform that is owned by MediaCatch.