Trending Tuesday: From Cozy Homes to Spooky Glam🕷️
Dear recipient
Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on social media🔥 - made using TRNDSET.
Everything is based on real-time data so you can stay ahead of the curve.
See what has been trending! 🔍
🏡 Home decor & DIY
DIY home makeovers, IKEA hacks, upcycling (thrifted) furniture, and creative room transformations are filling the feeds within home interior communities 🛠️✨. In regards to which platform creators are choosing to share this type of content, Instagram is taking the lead with 78%, with the remaining 22% being shared on TikTok.
What do creators then share? Predominantly renter-friendly, budget-conscious ideas rooted in Scandinavian aesthetics. The chosen formats are before/after makeovers and room tours, as well as clever storage hacks and time-lapse builds. Tutorials and product spotlights make design feel accessible and hands-on, empowering followers to reimagine their own spaces 🪴💡.
Partnerships with brands like IKEA, JYSK, and Ellos highlight the intersection of creativity and commerce.
🌍 Travel: Bucket-List
It is the season of the Nordic “höstlov, efterårsferie, høstferie, syysloma” 🍁. We are not the only ones dreaming of fun times. Across Instagram and TikTok, creators are fueling wanderlust with travel diaries, cinematic montages, and destination imagery - from Lofoten’s northern lights to city escapes, road trips, safaris, and luxury getaways ✨.
The momentum comes from a shared desire to experience and document bucket-list moments, blending aesthetic storytelling with practical travel tips. Popular formats include vlogs, destination highlights, and Q&A prompts like “who to travel with” and “where to go next”, turning travel inspiration into community-driven conversation.
🕷️Beauty: Halloween Makeup
It wouldn’t be October in beauty without scary looks and dramatic transformations. This year, what is currently taking over the Halloween looks are: Corpse Bride, Joker, Coraline, and Jessica Rabbit. If it’s not a specific character, this year creators are all going for blood, blood, and more looks with blood 🩸 (See picture).
In regards to formats, it’s step-by-step tutorials, cinematic transitions, GRWM formats, and reveal moments that turn artistry into performance 💫.
We hope you enjoy the read - have a great week.
Team TRNDSET 🥳
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