Trending Tuesday: From Cinnamon Buns to Slow Fashion🌀
Dear recipient
Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on social media🔥 - made using TRNDSET.
See what has been trending! 🔍
3rd of October might be Mean Girls Day in SoMe land, but October 4th is Cinnamon Bun Day 🌀 A wave of cozy baking content across TikTok (63%) and Instagram (37%) filled feeds with recipe tutorials and fall aesthetics. The data shows (pictured) how the trend unfolded from 23 Sept – 9 Oct, with a slow build-up and a steep decline after the 4th of October. Creators could still be making content focusing on cinnamon buns, however, the dotted trend-predicting line indicates that the trend is no longer prevalent.
Regarding content which drove the trend 🍰: creators shared variations of the classic kanelbullar, from gluten-free and vegan to apple-filled or cream-cheese-frosted versions.
Top Keywords: 🥐 cinnamon roll recipe, kanelbullar, baking tutorial, autumn baking, Arla, KitchenAid, vegan cinnamon buns, cozy home vibes ☕🍁
Fashion: Thrifted & Handmade Revival
In fashion, we are seeing a wave of creators embracing upcycled, handmade, and thrifted fashion - spotlighting craftsmanship and conscious consumption. Across Instagram (64%) and TikTok (36%), knitting, mending, and DIY garment videos are trending, often paired with behind-the-scenes process clips of pieces being made.
🛍️ Haul formats with second-hand clothes dominate, with creators curating lookbooks and outfit ideas that celebrate circular fashion ♻️ - where pieces are bought, styled, repaired, and over time resold again. The trend generated 159.5K engagements and 2.9M impressions, underscoring the growing appetite for slow fashion and creative self-expression.
Health: Leg-Day & Glute Challenge Boom
Last week, creators were all about leg-day and glute-focused workouts. Across Instagram and TikTok, short-form videos highlight squats, hip thrusts, RDLs, and split squats, often paired with form tips, progress updates, and coaching cues.
🔥 The format thrives on challenge participation, progress tracking, and transformation storytelling. Creators add depth by sharing recovery journeys and empowerment stories 💥.The result: a vibrant, participatory fitness movement driving both engagement and consumer curiosity around training gear and supplements 🏋️♀️🥤.
See you next Tuesday - hope you have a great week!
Team TRNDSET 🥳
Try TRNDSET for free
We're excited to offer you a free 14-day trial of TRDNSET. Just click here to get started.
Why am I receiving this?
Earlier on you has signed up to emails from MediaCatch. TRNDSET is a platform that is owned by MediaCatch.