Dear recipient

Welcome to another week of Trending Tuesday ✨
Your weekly curated overview of what’s trending right now on Nordic social media 🔥 — made using TRNDSET.

Formats to look at this week: 🎁
Giveaways formats are trending as audiences love the chance to win free products and engage directly with brands 🤍. The trend has 93% of activity happening on Instagram 📲. Content typically includes clear entry instructions, deadlines, and prize reveals that encourage likes, comments, and shares 💬. This interaction-driven format boosts reach, followers, and brand visibility 📈.

Hobby: 🧶
With 90% of this week's activity happening on Instagram, the knitting and yarn crafting community clearly shows which platform they prefer 👀. Content focuses on the creative process, new pattern releases, and size-inclusive, handmade fashion ✨. Beyond aesthetics, the trend taps into self-care and the therapeutic benefits of crafting 🌿. Overall, it highlights a strong, engaged community built around creativity and shared inspiration 🤍.

Sports: Skiing & Winter Sports ⛷️❄️
Skiing content is gaining momentum across social media, driven by the winter sports season, snow and winter OL ❄️. Popular formats include POV skiing videos, tutorials, gear reviews, travel vlogs, and light-hearted skits 🎥. The content highlights social moments, scenic landscapes, and collaborations such as giveaways and resort promotions 🤝. Overall, the trend taps into a shared desire for outdoor adventures, community, and aspirational winter experiences.

Food: Butter & Swedish Recipes ❤️🍰
Valentine’s Day sparked a surge in baking and cooking content, with easy, feel-good recipes taking over feeds within our food community 🧑‍🍳. Creators are sharing step-by-step recipe videos featuring everything from semla and flavored butter to chocolate chip cookies and heart-shaped desserts 💕. The content leans into comfort food, especially Swedish culinary traditions perform well and recipes with a strong focus on dairy-based ingredients 🧈. Overall, the trend thrives on community, seasonal celebration, and the joy of cooking and sharing recipes at home 🏡.

Lifestyle: Happy Chinese New Year 🧧🐎
Let the Year of the Fire Horse begin 🔥✨

Team TRNDSET 🥳

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