Trending Tuesday: One-Pot Magic, Growth Journeys & Lady Gaga’s Comeback
Dear recipient
Welcome to another week of Trending Tuesday, your weekly curated overview of what’s trending right now on social media - Made using TRNDSET🔥.
All based on real-time data so you can stay ahead of the curve 🚀
Here is what has been trending last week!
Food: One Pot meal magic is the format heating up feeds this week and is on a continuous incline 🍲✨ Saving time, amount of dishes and autumn coded. The trend has harnessed 2M impressions and 40.9K engagements, creators are leaning into, easy, single-pot recipes that deliver maximum flavor with minimum effort. The trend is nearly split across platforms: Instagram (54%) / TikTok (46%). If you have some recipe relating to this trend, it might be the right time to post in the coming days.
Health: Autumn is often seen as a season of reflection 🍂 This week creators are mirroring that. We’re seeing a surge of Personal Growth Journeys content🤗
If we look at the trend over the past month - it has 1.7M impressions and 53.2K engagements. Most activity is happening on Instagram (63%) vs.TikTok (37%). We can see a high peak on August 28, a decline afterwards and a new increase starting on the 5th of September and looks to continue on an upward trend.
Creators share life milestones, struggles, and lessons learned.
Typical elements include 👇
First-person storytelling
Emotional growth and milestones
Chronological structure - “I was here last year, now I am here”.
Beauty: Mixing blushes 💕 is the focus of the GRWMs and step-by-steps tutorials over the past weeks, generating 1.3M impressions and 135.2K engagements. Interestingly, 100% of activity is happening on TikTok. Indicating or confirming TikTok is for the “more in motion, quick in process content”. Brands like Huda Beauty, Maybelline, and Rare Beauty appear repeatedly💅.
Tech: As they would say in the comment section, “Mother is Mothering” and the Monsters are happy at least if we look at music this week. Spotify is trending 🎧, however our algorithm also caught who creators are listening to.
The answer is simple: Lady Gaga with the drop of her single “The Dead Dance”, if you haven't yet, have a listen👉
We hope you enjoy the read - have a great week.
Team TRNDSET 🥳
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