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September 2, 2025

Trending Tuesday: What products creators are loving this week 🔥

Dear recipient 

Welcome to another week of Trending Tuesday, your weekly curated overview of what’s trending right now on social media 🔥 - Made using TRNDSET. 

All based on real-time data so you can stay ahead of the curve 🚀

Here is what has been trending last week!

Beauty: Ever heard of “Tjejnyår”? ✨ Translated, it means “Girl New Year.” The concept: summer marks the end of the “year” for this era, creating space for planning and stepping into the next level of you for 2026. Currently trending: “shedding 2025 skin” with: step-by-step skincare routines, makeup tutorials, glow-up hacks 💄, and treatments like SkinPen or Botox across Nordic creators.

Fashion: It’s official. The calendar says September. 🍂 The September Issue is out, and Fall Fashion is in. Currently trending: double denim, knitwear, layering techniques, and casual outfit ideas that mix comfort with chic aesthetics. Creators are increasingly highlighting inspiration from real people rather than just high-profile celebrities. 👗

Food: Minced or in filets, chicken was last week’s star ingredient in cooking 🍗 - especially in simple, quick protein filled dinners. Here are 3 dishes creators have been making with chicken:

  • Chicken meatballs

  • Stir-fried chicken

  • Pad Thai

Tech: iPhone📱→ simple as that. With Apple’s new release announced for September 9th, creators are excited. Tips & tricks like “spot searching” on iPhones or funny formats such as “giving bad advice over the phone in front of X professional” (and capturing their reactions) are trending. These formats work because they play on shared community knowledge of “how it should be done.”

Interior: Does it feel like everyone you know is renovating or diving into a new DIY project? 🛋️ You might be right. One of the most consistent trends since the pandemic is Home Transformations. Currently trending: cozy home décor inspiration, with searches for blankets, carpets, pillows, and wall décor. 🕯️

Health: This week, women’s health is taking the spotlight. 💪 Women now have platforms to openly discuss topics that were often kept private. Currently trending are conversations around: endometriosis, menstrual health, ADHD, PMDD (premenstrual dysphoric disorder), and the stigmas around them. Reflecting the need for education and awareness in women’s health. ❤️

Hope you have a great first week of autumn - see you next week.

Team TRNDSET 🥳


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