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| A Home Page Is Not A Shop Window |
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I'm here! Where's my stuff?
A mistake that even the largest retailers in the world make is to treat a website's homepage like a shop window. There's a belief that's seeped into every site owner's psyche that the homepage has to represent a flashy shop window that will entice customers. No! Your customers are standing at the counter, not out on the pavement. They are already in your store. The trick is to show them what they want and get them to transact as fast as possible. |
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