You can scale content with AI! Please don’t. Here’s why.
The Bots Visited Your Site This Month. Did You Convert Them? Anthropic has a new model they're not letting anyone near yet — not because it's unfinished, but because it's already finding security holes in the software that runs the web. Meanwhile, Google has made agentic search official with Gemini baked into Chrome, and the checkout button is coming to search whether we're ready or not. We also dig into why publishing AI content at scale is still a fast track to a spam flag — and more importantly, what our SKAW bot tracking data is revealing across real client sites. Which categories are converting well from AI traffic, which aren't, and what we think makes the difference. If you sell anything online and you've ever wondered what the bots are actually doing when they visit your site, this one's worth five minutes of your time.
