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| Tricking Google kills your ECR. |
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Less flash, more function.
There was a time that even we would use content marketing to attain stellar Google rankings, but that time has long passed. The aim was to drive traffic to your site because Google said you supplied valuable information. Well that doesn’t cut it for eCommerce. You wouldn’t want hundreds of people aimlessly wandering your physical store looking for information; you want them to buy. Your focus should be on the shopper. Build a fast, functional site, backed by a strong brand and you’ll achieve great organic rankings. |
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