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| Shipping & Shopping Cart Abandonment |
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Be upfront and improve checkouts.
Nobody enjoys paying for shipping costs, and it’s certainly the number one gripe for eCommerce users. But shipping cost is only one of many reasons why you may be experiencing high cart abandonment. If you must charge due to product bulk, make it reasonable. At the end of the day, you need to make your shipping terms clear and upfront, as customers don’t like checkout surprises. Clear, simple, and easy will result in greater sales. |
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