AI & SEO: Why Brand Building is the Key to Success
AI agents might be your new staff members. The sloth-like wheels of progress at Google might very well lead to it losing its position as one of the world’s most powerful companies. Its sluggish roll-out of AI products means fewer users of its informational search function, with the rise of publicly available open-source AI leading to lost ground. They have admitted that brand plays a pivotal roll in organic ranking, something we have been advocating for a decade. So, build a strong brand, deliver an exceptional customer experience, and begin educating yourself on AI. Before too long, the next “employee” you hire may very well be an AI agent.
