How Buyer Personas can give you the edge. I’ve noticed a shift of late in the digital marketing community where AI is being viewed as a tool to produce bulk content. I guess the hope is that the more content you put out there, the better chance something will stick and rank. Well, I’m here to tell you otherwise. There are dangers to mass producing content solely for Google, and the adage of “Garbage in, garbage out” is as true as ever. Focus on quality over quantity and invest in buyer personas to elevate your business content above the competition.
