Due to the changes in the Australian Privacy Act, we strongly recommend updating your company Privacy Policy to comply with the Australian Privacy Principles, should you wish to utilise Remarketing for Facebook or Adwords Advertising.
Australian Privacy Principles
The Privacy Act now includes a set of 13 new harmonised privacy principles that regulate the handling of personal information by Australian and Norfolk Island Government agencies and some private sector organisations. These principles are called the Australian Privacy Principles (APPs). They replace both the Information Privacy Principles (IPPs) that applied to Australian Government agencies and the National Privacy Principles (NPPs) that applied to some private sector organisations.
- Remarketing is a cost-effective tool that comes with many benefits including:
- Brand Awareness
- Product Remarketing for eCommerce
- Increased Audience Targeting
- Improves Relevancy of Ads
- Potentially Higher ROI Campaigns
We have recently updated the Stew Art Media Privacy Policy to cover the Privacy Principles:
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5. Cookies
Cookies are small pieces of information stored on your computer. We use cookies to help us improve your user-experience when using our Site. Cookies are also used to personalise the content you view on the Site. Cookies cannot damages files, does not give access to your computer or any information stored on your computer. Cookies can be accepted or declined at your preference.
6. Remarketing
Remarketing is a method we may use as target advertisement that will display relevant ads tailored based on what has been viewed. If you do not wish to participate in our Remarketing, you have the option to opt out by visiting Google’s Ads Preferences Manager.
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Please review these updates and seek legal advice, to update your company with the correct information in your Privacy Policy, if you wish to set up or continue to use Facebook Remarketing or Adwords Remarketing.
It is your responsibility to update your company's Privacy Policy to comply with the changes in Australian Privacy Principles.
Please feel free to reply to this email or contact the
Advertising Team to discuss these changes and opportunities for Remarketing on Facebook or Adwords.
Kind regards,
Stew Art Media
A Search Global PTY LTD business
