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| Ranking factors, but not as you know them |
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It's all in the social proof
Google constantly aims to provide the most relevant result to each user. By analysing over 200+ official technical ranking factors, they aim to determine how each piece of content may benefit the reader. But there's one thing these ranking factors lack - human context.
Direct traffic bridges your brand and social relevance with Google's technical analysis. Understanding the different paths to achieving rankings helps you pick a strategy that benefits both your business's and your customer's needs.
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