Just trying to help. 
The Internet Conference was awesome. I learned heaps again. Sometimes it's just the little things. Unfortunately I got back to a lot of grumpy comments on my channels and some just plain abusive from other "SEOs". They don't like me saying you don't need to be building backlinks. Anyway here's an example of an enterprise level company that really should not be worried about backlinks, when they have so much they can fix on their site.