Major Google Changes Coming. Prepare Now.
Was your business caught on the backfoot when you found out you had to have backlinks as part of your site getting ranked in Google? Don't get caught out this time. For some time now, Google has been trying to reward quality content and weed out the nonsense. Backlinking & Google PageRank have lost the value they once and in recent times Google has indicated it will be moving away from PageRank. So what's next? Authorship Markup. The quality of the content and the authority of the content will replace signals like PageRank as they are harder to scam. Even if you a a pure eCommerce site having great content is still important, especially if your competitor does. Write about your products, how people are using them, innovative ways their being used, recipes, HiFi configurations, DIY projects etc around your products is what will put you ahead of your competitors long term. In both search and social.
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Special free webinar with SmartCompany on The importance of SEO and Social Media
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