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| Verbs are better than backlinks |
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What's your brand association?
In an industry still confusingly obsessed with backlinks, have you ever asked what keywords your brand is associated with? The true measure of your brand's popularity should not be measured in backlinks, nor should it be traffic borne of forcing people to search for it, rather it should be a natural result of brand building and becoming synonymous with your target keywords and phrases. So the real question should be, Is your brand worthy of placement in the modern lexicon? |
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