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| UX is important but check all channels |
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Get a feel for conversions and tweak the weak
Google's new Playbook series offers a fascinating insight into Google's best practise. They cover most industries and are almost a checklist that you can use to optimise your site for maximum returns. Thankfully most of the recommendations we already apply to our revenue focused clients to increase their ROI. The one thing they don't tell you is while optimising UX is important, it is just as important to analyse user behaviour and the channels they use to enter your site. Tweaking one channel may have a detrimental effect on another so you need to be constantly monitoring all. |
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