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Without targets you’ll never hit anything.
How much do you want to make? It’s one of the first questions we ask new clients, and one that returns the vaguest answers. Sure we still do SEO and all the other regular tasks, but without a definitive revenue target you’ll often be doing tasks that aren’t impacting revenue directly. We try to get clients to treat their eCommerce sites like bricks and mortar stores; set revenue targets and budgets and work back from there. |
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