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| How a medical device exposes the algorithm. |
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When brand campaigns shine.
The old-school train of thought about brand campaigns are that they’re a waste of money because you get the same results from organic rankings. True, but what happens when Google’s algorithm throws a spanner in the works? That happened recently for a client of ours due to Google mistaking the intent of the searcher. Brand ads are a fast and effective method around this problem, allowing you greater control over your brand in Google search results. |
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