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| Confusing Black Friday results. |
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Search is down, but sales are up.
Black Friday/Cyber Monday revenue results were exceptional, not only for our clients but across the board for most industries. While that’s great it conflicted with data that showed fewer search queries about the origins of Black Friday. I have a couple of theories as to why that might be and why the massive change to shopping habits during 2020 has impacted Black Friday and eCommerce in general. |
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