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| Why opting out might save you money. |
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Does it benefit your business?
If you advertise on Google then you should have recently received an email explaining how they are going to default switch you to their new data attribution model on August 24. While it's a matter of course that service providers in all walks of life, from energy suppliers to software updates, update their terms periodically, this Google change may badly affect your business revenue. Default opting you in to this change ignores what Ads means for your business. Google is asking you to trust them. We say don't. We won't be recommending the switch to most of our clients as they won't fare well. We implore you to read the fine print and evaluate the impact on your revenue before opting out. |
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