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| Another fatal eCommerce fail. |
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If it’s bad UX, don’t use it!
Treat your site like a physical store. It’s a mantra of mine when it comes to eCommerce, but unfortunately not one shared by all retailers. If you wouldn’t subject your customers to things when they walk into your store, like making them watch a video, then don’t do it on your homepage! Remember to test your site on mobile and be creative when displaying your brand message. |
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