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| Your brand search and federal politics |
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Are politics influencing your traffic, or is it something deeper?
There's a long-standing myth that federal elections affect traffic but it's rarely been substantiated with data. The announcement of the recent election has seen retailers voicing their concerns once more that traffic has experienced wild fluctuations in line with political announcements. So is it an actual thing, or are there valid reasons why your traffic and brand searches have dropped, and is there something wrong with your site? |
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