What shopping experience are you giving your online customers? 

We have all heard of Mystery Shopping for bricks and mortar stores but have you applied the same principles to your eCommerce store. 

• Did they find what they needed?
• Could they get it quickly?
• Were they able to use their preferred payment option?
• Did they need to purchase anything else?
• Have you given them an opportunity to be a raving fan?

As an online retailer, you need to make the steps to purchase as easy as possible for your customer or they are going to abandon ship pretty quickly. 

You would be surprised at what we find! 

The best shopping experience is when the customer doesn't have to think. You are providing them with solutions before they ask the question. We are yet to experience a site that checks all the boxes.  Here are some of the things we find, and, we are finding new barriers every single day!

• A call to action to take customers off the product page to an app.
• A terms & conditions checkbox that was linked to an external site.
• Too many steps before you could add to the cart.
• Too many calls to actions right beside each other.
• Unable to see if anything was added to the cart.

Imagine the impact this would have on your bottom line if you removed the confusion for your customer.  Some changes aren't big but can have a massive impact.

How does your online store stack up?