The importance of structured data when doing brand PR. Many site owners overlook the importance of establishing solid structured data when conducting PR for a new brand. Discover the easy to use tool to help check a page’s structured data and why creating strong structured data from the outset will help establish firm links between Google’s search volume, your brand mentions across the web, and relevant pages. If you have a new brand to promote, there’s no better way to create a signpost to your site than with structured data.
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