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Do you know what your true revenue return is after costs?
Watching your revenue accumulate every month is great, but are you calculating it correctly? You need to know the factors that affect your overall return from all marketing channels, such as fees and ad spend. Ecommerce retailers shouldn’t settle for less than 1000% minimum return on ad spend. There are some great Google products available to retailers that will help boost your ad spend return, and don’t worry about pinching traffic from other sources as money is money at the end of the day. |
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