Real time marketing & a Panda

 As you know best selling author David Meerman Scott was in Melbourne last week doing a series of realtime marketing Masterclasses. It was organised by the Growth Faculty and the main sponsor of the event was PwC. One of the main take home points I got from the events was learning how to be the second paragraph for any news story surrounding your industry. Also this week the Google Algorithm update Panda has been rolled out to the rest of us, so keep an eye on your rankings. Watch this week's show