Slow and steady doesn't win this race.

We're going a little 'First World Problems' here - we're looking into the impact something as simple as your blog's load speed has on your visitors experience, your conversions and overall performance, and your rankings.

Nowdays, everything happens intantly - with emails and the internet, there's no more waiting for letters, fax machines, or researching in the library. Our world is speeding up, and your blog needs to follow. 

Why? Because users hate slow sites, and we know you do too. There's no use pretending people don't get a little frustrated when a web page doesn't appear instantly, and that frustration increases by the second - and we don't mean that figuratively.

Speed is another major factor in Google's opinion of your site, and a small fix can boost your rankings almost instantly. You'll notice several benefits from a faster site - higher rankings leads to more site visitors, who are happier on your site, hang around for longer and convert in droves.

Today we're showing you how to find out your site speed and determine whether it's star quality, kind of alright, or desperately needing improvement.