What Google Search Shows Us About the Future of Product Design

Hello again! It's me, Matt.

Nearly 21 years ago to the day, Sergey Brin, Larry Page, and Scott Hassan launched Google.com as a simple search page.

Today, things don't look much different. Google.com is still a simple search page. But behind that page is an unfathomably product, one that powers billions of searches every day.

It is easy to take Google Search for granted. But if we look a little closer, we can learn a lot about what makes a product great. And that's just what I did. The folks at UX Booth published my analysis; read the article here!

As usual, here's a song for you. I recently discovered a treasure trove of glittery Norwegian pop, and this is one of my favorites: The Dreamers, by Gold Celeste

Excited to share a new essay with you next week. Until then, stay curious.