I have some feelings about queerness being commodified, and they're complicated.
Feeling one: It is absolutely great that there are a lot of mainstream books with queer characters in them being queer and imperfect and having adventures. Some of which may not even involve them being queer! Sometimes they can be INCIDENTALLY QUEER, like real queer people sometimes are, when the gay agenda amounts to remembering to make brownies for the bake sale and kissing your spouse for your own gratification, not that of some prurient observer. DIVERSITY YAY.
Feeling two: It really bothers me when publishers market queer books as edgy or kink-servicing. I dislike seeing a key component of my own identity turned into a bullet point to sell a product. I dislike it even more when there's a snickery, adolescent tone to the way its presented.
Feeling three: But isn't it good to see books by queer authors being promoted as sexy and racy in ways that get those authors paid, encourage more queer authors to write novels and seek publication, and get more copies of those books into the hands of readers who may find characters they identify with, or may find the reading material normalizing queerness?
Feeling four: Id-candy does in fact move copies. People like to read about stuff they find racy, sexy, or that suits their kinks.