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December 11, 2025

Do Airbnbs change hands?

The title is a rhetorical question, as yes, yes they do. For this newsletter the focus is still on our touristic data work - I’m bringing you the newest analysis me and my friend Bernardo did on Airbnbs that move from one host to a new one, mostly from a small individual owner to an agency.

The analysis focuses on Florence, you can read it here (there’s an interactive map too!):

  • in English

  • in Italian

It is relatively common that a flat/house moves hands, and most likely we’d see the same in every city affected by huge amounts of visitors.

A map of the center of Florence showing new Airbnbs and "new" Airbnbs that are in fact transfers as they moved hands.
Screenshot of the interactive map you can consult on the post.

We hope you find it interesting - any feedback is of course welcome. Send it to everyone you know who’s interested on the impact of overtourism on cities!

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