[Reuters request] smartphone saturation?
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We're trying to figure out whether the talk of 'smartphone saturation' is true, by taking a deeper, both quantitative and qualitative look at what's going on. My gut feeling is that the smartphone market has broken out in to tiers, divided by price, and so it's no longer useful to talk about one market, so I'm exploring that idea.
Where I thought you might be able to help is on any of the following:
- is the smartphone market saturated, and if so how and why?
- Do you have any interesting data, analysis, perspectives, anecdotes that may help?
- is the picture different from country to country, region to region, group to group, town to town?
- are any interesting trends underpinning this? Changing patterns of consumer behaviour (say, the preference for bigger screens/covers/video mean users don't care so much about what kind of brand anymore?)
- are some mobile phone makers doing better than others?
- what is a smartphone these days? Is an Asha a smartphone? What are the price points, and should we be dividing the smartphone industry further?
- is it true to say, as many do, that Asia is the big new frontier? If so, what are these users after? What are their price points and form factors? Do brands matter to them?
- is the ecosystem of apps still as important? Are we seeing a move to downloading fewer apps, breaking down the walled gardens where a user won't shift OS because they are wedded to apps they can't find on another platform? lots of Asians in the upper tier seem to have two or three phones, and move between OS easily.
Any thoughts on how to answer these or other aspects of the supposed smartphone plateau would be very welcome. Perhaps you have a client or department that are doing something interesting in this space, or know of someone who does, or maybe somewhere in the data you think there might be an insight worth sharing.
I'd like to move quite quickly on this story so if you think you can help, or know someone who can, I'd be grateful if you could get back to be by end of business Tuesday.
Many thanks in advance.
Jeremy
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