[LooseWire Blog] Swiss to Cheese: Apple Transforms Another Industry
Dear Subscriber, hope 2020 has been good to you so far, and you're staying safe and well. This week I wrote about some new Apple Watch numbers and how, once again, the company has carved itself a very nice new market. No, I don't own one, or any Apple shares. I’ve also included links to a couple of recent pieces you might have missed: the earlier one on Apple and AirPods, and The Future of Work.
As ever, thoughts, comments, ideas and brickbats welcome. Doesn’t have to be about the topic in hand, or even tech-related. Oh, and unsub details at the bottom (you're on this infrequent list because we've talked in the past, we're friends or both, but I won't be offended if it's one email newsletter too much. We’ve all been there.) I'm particularly interested in emerging technology, especially but not solely, in Asia Pacific, so if you have any leads or thoughts, they're very welcome.
Jeremy
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Swiss to Cheese: Apple Transforms Another Industry
Another Apple product I’m unlikely to purchase — a smartwatch. I don’t need more screens to look at frankly, but I doff my smartcap to the company for the way they’ve usurped an industry that already existed and then doubled it. This approach has some parallels to the AirPod strategy, which I looked at before : take a market that exists, wait until the technology works, have a couple of shots at it, dominate it and then expand it. Here are the latest numbers, courtesy of Strategy Analytics...
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Apple, Again, Creates a Market Out of Nothing. And It’s Massive
Having recently (finally) bought a pair of big chunky Bluetooth headphones, thinking they were so commonplace I wouldn’t get any weird looks, I now realise that once again I’m at the wrong end of a trend curve. People are staring at me — and not for my rugged visage. I’m the oddity: everyone else is sporting wireless earphones, the Apple AirPods variety (although I suspect quite a few of them are the cheap knockoffs which are indistinguishable in look and a tenth the price.)
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The Future of Work Rethought
I recently did two things I hadn’t done before. One was to cancel my membership at a co-working space. The other was to meet, face to face, my virtual assistant of seven years. I belatedly realised the two events were connected: the freelance world, once a parallel universe hidden from view, is fast switching places with the real one, and governments, companies and families should take note.
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