How A Twitter Scrap, and Covid-19, Reveal a Disruption In Process
Dear Subscriber, hope you and your nearest are coping OK. Another blog post on software, this week, but with a bit of Covid crackdown crystal ball gazing thrown in: are knowledge management apps going to hit the mainstream because of all this forced home-studying. As ever, would welcome your thoughts -- do you use any of these tools (if you're not one of the creators already on this list, for which apologies!) and if so why? Why not?
Talking of Covid, a new round of interviews for my podcast are getting uploaded... the first is Dinny: Zoom in Torajaland along with an explanation about why I had to take one down.
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| Life in a Pandemic Podcast |
How A Twitter Scrap, and Covid-19, Reveal a Disruption In Process
When is innovation just another stab at the past, and when is it revolutionary? When it becomes a bit of a Twitter storm in a teacup, is possibly when.
Here’s an interesting case study in the offing: You might need to get your head around some unfamiliar terms, like bi-directional linking, breadcrumb navigation and transclusion. Or not.
My thoughts were nudged by a post at Amplenote, an online note-taking and note-sharing app that is worth a look. Like a lot of these players, they’ve been forced into offering features by the new kid on the block, namely Roam Research, which by taking the genre by the scruff of its neck turned itself into something that knowledge workers are getting excited about.
The post was written by Bill Harding, founder of Alloy, the company behind Amplenote. They’re old style, by internet terms and their own words, not relying on VC funding, freemium models etc. You can tell by the product that it’s neat, robust and reliable.
That’s mostly what people interested in this kind of tool are looking for. I’ve been a note taker and outliner since the early days, and I’ve tried pretty much everyone that’s out there. Folks know that I feel that despite some great stuff, computer software has let us down when it comes to making software that understands us, rather than the other way around. (Why Won’t Computers Do What We Want Them To?)
But it’s taken Covid-19 to make me realise this is changing. And apps like Amplenote — or ones more familiar to you, like Evernote, are getting caught up in it. Roam Research has given us a glimpse of what note-taking — the simple act of reading, hearing, thinking or seeing something, and storing that somewhere — is ripe for disruption, and he’s going for it. It’s early days, but lockdown may be the jolt that propels this genre into the mainstream, something no other note-taking app has managed to do. A day ago Conor White-Sullivanposted to Roam’s Reddit group that 10,000 new users signed up to the app over the weekend, causing upheaval for his servers and users and forcing him to suggest to those ‘super-concerned’ use a rival app “for a week or so”.
He must know that suggestion really isn’t an option for most of his disciples. Roam is attracting a lot of interest — and beyond the usual numbers of people who dabble in this kind of thing. Why? Well, I think there are number of reasons:
- Roam works right out of the box. It’s all online, the (initial) interface is very simple, even prepopulating the page with blank, but dated entries, prompting you to just start writing.
- It gets as complex as you want it to get. You could just use it as a journal, if you wanted, but that would be a waste. It goes deep, with features being added with little fanfare, including sliders, nodemaps, and stuff I haven’t gotten around to figuring out.
- But the key to all the excitement, I believe, is a key formula, which I think is the basic currency of software success: you get more out of it than you put in. Put simply, this means, for example, that if you linked one page to another page, that second page would update itself so you can see that link. This is what they mean by bi-directional links, or backlinks. It might seem to be the most trivial and useless piece of data, but if you don’t know what pages are linking to the page you’re looking at, you simply won’t know what information you have that you’ve already decided is linked to this. Your effort in linking to that page is now automatically creating extra value without you having to do the extra work.
If you’ve read this far you’ll probably get it. But if not, let me just go into more detail. Computers, and the software that run them, are useless tools if they don’t allow us to do more with the stuff we tell them than we are capable of. Enter numbers into a spreadsheet because you know the software can do a load of things with that data than you can. Let your Apple Watch collect data about your body because you know it’s going to do more with it that’s useful than you could with a paper and pen. But for the most part knowledge workers have not really had anything similar for textual data. Yes, AI can help to find patterns in large bundles of it, but the same applied to our knowledge — the stuff we decide is worth keeping from our readings, talks, viewing and thinking in a computer — has not been so useful. Mostly, it’s just about being able to retrieve stuff more easily, so we don’t need to remember it, or remember where we put it.
But this is 2020. And we’re still there?
And this is where we come back to Bill Harding. And his screed. His point is a fair one: that all this talk of bidirectional linking is deja vu for many of us, when in the post-dotcom bubble burst of the early 2000s Wikipedia’s surprising success prompting interest in the underlying technology (here’s a piece I wrote in 2004 (sic) for the Journal about the disruption Wikipedia caused).
In his blog post yesterday Bill writes:
To drink in the enthusiasm we’ve witnessed in some corners of Twitter, bidirectional linking will evolve what’s possible…for those who dedicate themselves to the pursuit of learning this enigmatic craft. As fate & capitalism would have it, an elite cadre has popped up to help enthusiasts learn how to benefit from bidirectional linking. By all accounts, those who successfully assimilate the ideas of these programs transform their lives for the better. It seems reasonable, and I believe these gentlemen are doing great work to which they are wholly devoted.
But how different are today’s opportunities than what came before? To technologists of a certain age, the groundswell for a better connected network of ideas hearkens back to the halcyon days of 2005, when wikis were The Next Big Thing. Back then, companies like Wetpaint raised $40m to help organize the world’s knowledge. “A lot of venture money is flowing into wiki products” said Techcrunch in 2006. Having ubiquitous, bidirectional linking with surrounding context info was creating transformative opportunities in companies where people knew how to build them.
But with a couple major exceptions, wikis fizzled out, never catching on for personal use. Having set up my share of wikis during the early 2000s, I can attest that it was “worse than WordPress”-level bad for Twiki and Mediawiki. Developers might struggle through it to better capture their personal ideas, but the benefits of bidirectional linking were largely relegated to business knowledge software.
These new startups reviving and refreshing the ideas from the wiki craze is a great outcome for productivity enthusiasts. Especially with the expert guidance of smart people like Tiago and Nat, there’s never been a better time to help the humble wiki live up to its nearly-forgotten first round of hype.
If you sniff a little snarkiness in the tone ‘elite cadre’, you might be right. After trying to lure Roam users away with an import tool and a pricing comparison, Amplenote’s twitter account said less than an hour before I wrote this, that it had been blocked by Roam’s:
It’s not really a battle of equals: Amplenote has 24 followers, Roam 16,000. And this is the thing. What we’re really seeing, I believe, is a new player come in and bring the necessary tweaks and rethink to an existing technology — in this case, personal databases — by taking the best bits from each, adding a few new ones, and stealing the show to create a following and a buzz. This is not to say Roam isn’t impressive: it is, and I have not found any other app to match it.
And that's why Amplenote and others, Bear, TiddlyWiki, WorkFlowy, TheBrain, Dynalist etc, are all struggling to add similar features, thinking about adding them, or defending why they don't have them. This is good, and classic Christensen disruption. It might not be Roam that ends up winning this, but they've shaken up the market.
But what market? Is there really one for this kind of thing? Back in the early 2000s I would have said yes, because the kinds of people interested in this kind of thing were the same kind of people who bothered to read a tech column in The Wall Street Journal. The internet was a means of connectivity, and its potential was seen in those terms — could I store my stuff in more than one place, was the common question. So it wasn’t surprising that, as Bill recounts, everyone thought that wikis (the ‘readwrite web’) were the way to go. But others saw it differently, and all the smart money ended up going to using the internet to create more passive experiences — user generated, yes, but simpler, shorter, and where possible multimedia. It was all about eyeballs, and so content as knowledge slipped into the background as Twitter (status), Facebook (sharing stuff) and Google (search) came to the fore.
I’m not saying that’s necessarily changed. But Covid-19 has helped crystallise something that was already happening, namely that smart people are exploring how to leverage their knowledge and knowledge of software to solve the unsolved problems of the past, or to reconsider tools that had been largely forgotten. Knowledge work was once an obscure term that is now on its way to describing pretty much all of us who are sat at a computer, and it’s this realisation that has made people like Conor, I imagine, realise there’s a market for tools that really address the problem of deriving more value from the cost of user input.
Bill’s error is a generational one: what was once ‘business knowledge’ is now something else entirely. Watch this video of Andy Matuschak, a software engineer who works at the Khan Academy, to see what this looks like (he’s using Bear, by the way, not Roam). It’s strangely captivating viewing, ASMR for the Knowledge Generation:
The other mistake is to think of this as ‘productivity’. This is not about that. This is not just a better task manager. I believe we’ve moved on from that — or at least recognised its limits. Now the thinking is, as Tiago Forte, one of Bill’s ‘elite cadre’, has mentioned, about acquiring and processing knowledge in a way that our brain retains it. You can almost hear Andy’s brain whirring as he processes what he’s reading before he expresses it.
So where will all this go? I’m not sure. Roam is talking about charging $15 a month, which is why people like Bill still think they have a chance to grab some of this market. To me it’s a rising tide and I’m pleased to see there are boats paying attention. After 20 years of focus on either ‘Getting Things Done’ or on the cuteness/elegance of interface, we’re entering a much larger ocean, which has the potential to bring these cutters, sloops and yawls into the slipstream of the incumbent tankers. Whether they go under or catch the current is anyone’s guess. Evernote has, largely, failed to find a larger audience (for lots of reasons) but the timing might now be right, especially as knowledge workers find themselves with plenty of time, isolation, an internet connection, and an urge to learn.
You can check out the first episodes in our website CleftStick.com, also in BuzzSprout, iTunes, Spotify, Google Podcast, and Stitcher.
If you'd like to share your 'life in a pandemic' story, email us at pandemic@cleftstick.com.
Why Won’t Computers Do What We Want Them To?
Computers and the software that runs them have long denied us the basic right of dictating to them — not letters and grocery lists, but of what they should actually do for us – most importantly in the first step of thinking: the art of taking notes.
In the mid 80s I was studying history in London, and the first consumer PC came out: the Amstrad. I was immediately intrigued, though I’m no techie. I remember going into Dixon’s one rainy winter afternoon on Tottenham Court Road and explaining my problem to the salesman. It was simple, I thought: I am a collector of events, and I want a computer which will do exactly what I currently do, but store it so I don’t have to carry around this pile of paper. It was simple, I told him. And I explained how I took my history notes, involving two or three basic steps. He looked at me blankly and tried to change the subject. “It comes with a printer and three spare disks.” I bought it anyway. But oh, how naive was I.
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Covid 2: The Best/Worst of Times
A crisis defines us. Perhaps more precisely, a crisis highlights what we have lost, and what defines us is how quickly we can regain it (or not).
First there’s the humanity. One of the redeeming features about Hong Kong’s dense life — and a restorer of faith in human nature — was that once you got into the hills and trails passing strangers would greet each other as if they were on a jaunt in Kew Gardens. It’s a strange world now, when we venture out alone and nervously pass another lone pedestrian at a safe distance, and bark when they get too close. And you know we are in the territory beyond compassion when a family loses one of its kind to the coronavirus, and yet doesn’t want to say that is the reason for fear of stigma.
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