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August 22, 2023

Resist the urge to force people onto your mailing list

If someone opts into your mailing list, by all means, yes — they want those messages. They’ve said so.

But if I email you, human to human, to say hello, set up a meeting, discuss a deal… That is explicitly and absolutely not an invitation to add me to your company’s list.

blue and white logo guessing game
Photo by Brett Jordan on Unsplash
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