New in Lex: Prompt recs for you + how we used Lex to increase open rates from 35% to 45%
Hey! Nathan here, founder of Lex (lex.page), the modern writing platform with AI editing tools built in.
A few updates for you:
1. Prompt recommendations for you
A few weeks ago we launched the Prompt Library with 100+ prompts. A wonderful first step! But we wanted to make it easier to find the right prompt at the right time.
So we built this:
Here’s what it suggested for this email:
We’re using AI to suggest ones based on your unique writing style and needs. Lex Pro subscribers can access it now in any Lex document, and we’ll be rolling it out more broadly over the coming weeks.
Curious about Lex Pro? 👉 Click here to learn more.
Also, if you've used Lex recently, look out for another email coming soon with 5 prompts we think you'll like!
2. How we used Lex to increase our open rates from 35% to 45%
Our open rates have been stuck in the mid 30’s for months, but recently they broke past 45% for the first time in a long time.
I can’t be certain what the exact cause was, but I don’t think it’s a coincidence that it happened around the same time we started using a custom prompt in Lex to help us brainstorm subject lines.
I am able to do a much better job after reading 5-10 different ideas generated by AI—but only if the suggestions are actually good. Usually if you ask AI for subject line or title ideas, it comes up with generic fluff. But we’ve built a prompt that comes up with ideas that really sound like me.
For example, here’s what it generated for this newsletter:
New in Lex: AI-powered prompt recs + our secret to boosting open rates
New: Personalized prompt suggestions, just for you
How we used Lex to increase open rates (and a new prompt for content marketers!)
New in Lex: Claude 3.5 Sonnet, prompt recs, & a content marketer's dream prompt
Lex update: Tailored prompts, a case study, & a powerful new AI model
Pretty good! Just thought it would be fun to include a little case study that shows A) tangible value AI can have, and B) the crucially important role the prompt plays.
Speaking of prompts…
3. A great prompt for content marketers
We've partnered with Superpath, a community for the world’s best content marketers, to create a really wonderful prompt you can use in Lex. Especially if you’re writing opinion / “big idea” pieces, this may be really useful for you.
It's like having an on-call, expert content strategist to help you:
Transform scattered ideas into compelling narratives
Take good drafts from "okay" to "great"
Click here to learn more (and take advantage of a limited-time Lex Pro discount!)
4. We added the new Claude 3.5 Sonnet to Lex Pro
The latest AI model from Anthropic dropped this Tuesday.
Based on preliminary reporting, and our internal testing, we think it’s a solid iteration on our favorite model, so we made it the new default.
Lex Pro subscribers can try it now. Give it a try and let us know what you think?
Thanks so much for all your support—see you next week!
—Nathan
PS — We launched a new pricing page! https://lex.page/pricing
PPS — To celebrate the new pricing page, and our partnership with Superpath, you can get 15% off Lex Pro using SUPERPATH15 (expires in 2 days).