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February 12, 2024

NEWS LTR №5: More LTR Limited Grotesque

The masthead of this email. It reads "NewsLTR" and then a fish  logo in an oval, and No.5. As this is the fifth newsletter.
This is Number 5. Further reporting on the release of a new typeface.

Dear reader! You may remember NewsLTR number 4, earlier this year, in which LettError Type announced the release of LTR Limited Grotesque. At that time exclusively as a very steep italic. “Of course we need a roman”, you said. “Of course”, we muttered (quietly), as we had given the matter considerable thought already. Now the conventional ways of doing things in typedesign, the very ways enshrined in books and teaching materials the world over, those ways dictate that the romans are drawn before the italics. And you understand that this will not do! LTR Limited was drawn in the wrong order! There was not to be a matching italic, but a pressing need for a matching roman. For this the LettError Type drawing department had to coin some new professional terminologies. And then we had to redraw all of it, because the italic has a touch of the oblique, but it actually wasn't. So the usual mathematical transformations were not useful in this process. Neither a faux-talic nor a faux-reauman.

Two lins of text. Both read "Ltd. Ubliqued". Top in red, in roman. Bottom in blue, in italic.
Unbliqueing. You read it here first.

That Limited Grotesque exists in a dense forest of historic references is clear. Let’s go around the table and fully acknowledge all present. The wonderful a, the joyful r and spurless u, the steep angle, inspired by a piece of lettering by Eric Ravilious. Then there was the insight by Edward Johnston that the contrast in the strokes of the broad nib could be reduced, and the serifs removed, and that this would create an interesting and viable alternative to the experimental grotesks created from slab serifs. And then we have to consider how Eric G. took Johnston’s ideas, polished them a bit and sold them as his own? Maybe there was more to that, who knows.

Dear reader, these influences are acknowledged with all due reverence and respect and in the understanding that these endeavours before you are a tribute. (And a folly for sure!)

Two lines of text, both read "More LTR Ltd. Grot". Top in red, in the roman. Bottom in blue, in the italic,
A rather tight fit. Same quirks. Maybe not for the smaller typography.

While other foundries created drawers and vaults as a venue for the tentative and almost-finished, the drawing department of LettError Type realises our undertakings will always be, to some extent, tentative. Thus we release our typeface more like software, with occasional updates.
If you are considering LTR Limited Grotesque, or LTR Principia, or indeed any member of the LettError Type collection for a branding or identity project, do get in touch! We can tailor the fonts to your needs, add custom menu names, add a logo, etc.

Fish

Two lines of text set in LTR Limited Grotesque. Both lines read "Fish or Tea" and it shows the cute fish and teapot icons.
Fish or tea, dear?

For typographic convenience, we added directionality to the 2 icons: a right facing fish and teapot in the italic. The roman has a left facing fish and teapot. This way major directions of pescatarianism are represented, and tea can be poured for all.

Lowercase letters a and g, overprinted. Set in LTR Limited Grotesque, the roman in red, the italic in blue.
No single storey a or g in this italic. Given its unconventional origin, the italic does not have the traditional single storey construction. This is quite alright.

Justifiable

A screenshot of a website that does a neat job of finding the right words for a given width, when set in a given font.
The Stack & Justify site by Max Esnée had made the rounds in typographic circles. And yet I wanted to show what it does: a dictionary attack on a type specimen, it finds the words that fit. In length, the words might still be inappropriate, your discretion is required. Drag and drop the fonts (any font, not just ours) and observe the flow of abstract poetry. Open Source too.
Photo of a 3D printed piece of lettering. It reads "Articles & Notes" in a cute script. Black disk, plastic.
Letterring in progress: drawn on iPad, vectored in RoboFont, 3D printed by Petr van Blokland. It's not really a thing yet. Maybe I will add lil lamps. 100mm.
The word "letterror.com" set in LTR Limited Grotesque.
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