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January 3, 2024

NEWS LTR №4: LTR Limited Grotesque

The masthead for this email, featuring the new LTR logo, and a nice numero symbol and an even nicer number 4.
This is Number 4. Reporting on the release of a new typeface.

A headline set in LTR Limited Grotesque. It reads: New! LTR Limited Grotesque, Cute!
Here it is. Check that angle!

Dear friends of typography, I need to tell you about a new title in our collection: LTR Limited Grotesque. This is a low contrast, sans serif typeface with a rather steep angle and a joyful mix of shapes. Unlike any other humanist sans out there! And there's a nice story of how this one came to be, read all here.

Two made-up examples of how to use LTR Limited Grotesque. An Ex-Libris written in pseudo-LOLCODE. And a tasteful typographic treatment of a railway company name.
An ex libris for a friend or branding for a railway?
LTR Limited Grotesque has you covered* (to the extent that a single style can cover all the needs of a branding project.)

This single-weight wonder is chock full of stylistic sets that provide rounder and straighter options, as well as many alternate characters. Over 530 glyphs!

The default state of LTR Limited Grotesque. Fancypants r, an a with a tail. But then also unexpected straight details in t and l
Right out of the box

The default Limited Grotesque features: the long upstroke on the r, the long tail on the a, the t and u with neither serif nor terminal, and the straight j and y.

Type sample of the straigher variations of Limited Grotesque.
(using the straighter variations)

The images above and below illustrate the different textures. Only the o is the same.

Type sample of the rounder variations of Limited Grotesque.
(using the rounder variations)

And I haven't even mentioned the automatic ligatures. But perhaps it is just better to have a look yourself. There is a font tester (with clickable features) and a Buy button should you feel the urge. LTR Limited Grotesque may be exactly what your next design project needs.

Words appear at an angle. Slogans, advertising things, words in a small space.
LTR Limited Grotesque: can be big in a small space.

See you! (the aforementioned fish and tea pot)
Bonus: it comes with a fish and a teapot.
A small illusttration at the bottom of the mail. It shows a 6 legged horse with a speech bubble that says "number 4". An other speech bubble says "24" in a hand lettered style that is very similar to the typeface that is the topic of this mail.
That’s it, thanks! Until next time!

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