November 10, 2019
New Episode Out! OK Productive
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# We have a new episode out!
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# [033. Writing to Stand Out, with Sophia Dagnon](https://share.transistor.fm/s/172c2845)
Positioning yourself and your product to stand out in the market
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**Getting your foot in the door**
- Sophia's specialty and how she got there from archaeology
- How UpWork led to better pay in writing
- Dealing with the lack of comfort
- An approach to desiring income without being sleazy
- Making transactions mutually beneficial
- People don’t buy stuff, they buy solutions to problems
- How does your customer think about the solutions to their problems?
- How to ask the right questions to better understand your customer
- Improving pitches by trying different things
**How to reach your customers**
- The platforms with the lowest barriers or are easiest to self-promote
- Copy Hackers (Joanna Web sp.?)
- Researching, writing a lot, and sharing content where it will be read
- Understanding your reader’s familiarity and how informed they are
- Knowing what it will take for a reader to take action (lots of specific tips here!)
- Focus on and measure one action that you want your readers to take
**Tips for getting started**
- Low-risk and simple ways a person can practice self-promotion
- Reframe risk as an opportunity or something good for you
- Ways to manage the ever-present emotions that come when taking chances
- Are there books or other sources where people can learn more on the topic
- Follow [Copy Hackers](https://copyhackers.com/)
- Read [Drive by Daniel Pink](https://smile.amazon.com/dp/1594484805/ref=cm_sw_em_r_mt_dp_U_cZhVDbPT78HFB)
- Read [Influence by Robert Cialdini](https://smile.amazon.com/dp/0205609996/ref=cm_sw_r_tw_dp_U_x_c0hVDb0FHY5PK)
- Read [Breakthrough Advertising by Eugene Schwartz](https://smile.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981)
**Where to find Sophia Dagnon**
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[@SophiaDagnon](https://twitter.com/SophiaDagnon) on Twitter
- [sophiadagnon.com](https://sophiadagnon.com/)
- [Sophia Dagnon on LinkedIn](https://www.linkedin.com/in/sophiadagnon/)
**★ Support this podcast on Patreon ★**
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