[View this email in your browser]() # We have a new episode out! # [033. Writing to Stand Out, with Sophia Dagnon](https://share.transistor.fm/s/172c2845) Positioning yourself and your product to stand out in the market **Getting your foot in the door** - Sophia's specialty and how she got there from archaeology - How UpWork led to better pay in writing - Dealing with the lack of comfort - An approach to desiring income without being sleazy - Making transactions mutually beneficial - People don’t buy stuff, they buy solutions to problems - How does your customer think about the solutions to their problems? - How to ask the right questions to better understand your customer - Improving pitches by trying different things **How to reach your customers** - The platforms with the lowest barriers or are easiest to self-promote - Copy Hackers (Joanna Web sp.?) - Researching, writing a lot, and sharing content where it will be read - Understanding your reader’s familiarity and how informed they are - Knowing what it will take for a reader to take action (lots of specific tips here!) - Focus on and measure one action that you want your readers to take **Tips for getting started** - Low-risk and simple ways a person can practice self-promotion - Reframe risk as an opportunity or something good for you - Ways to manage the ever-present emotions that come when taking chances - Are there books or other sources where people can learn more on the topic - Follow [Copy Hackers](https://copyhackers.com/) - Read [Drive by Daniel Pink](https://smile.amazon.com/dp/1594484805/ref=cm_sw_em_r_mt_dp_U_cZhVDbPT78HFB) - Read [Influence by Robert Cialdini](https://smile.amazon.com/dp/0205609996/ref=cm_sw_r_tw_dp_U_x_c0hVDb0FHY5PK) - Read [Breakthrough Advertising by Eugene Schwartz](https://smile.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981) **Where to find Sophia Dagnon** - [@SophiaDagnon](https://twitter.com/SophiaDagnon) on Twitter - [sophiadagnon.com](https://sophiadagnon.com/) - [Sophia Dagnon on LinkedIn](https://www.linkedin.com/in/sophiadagnon/) **★ Support this podcast on Patreon ★**