[View this email in your browser]() # We have a new episode out! # [034. Crafting a Great Email, with Laura Lopuch](https://share.transistor.fm/s/387fed48) Laura Lopuch shares how to craft a great email and get the responses you want. **Introduction** - Laura's first email tip: write so the recipient will imagine how their life could be - How to discover a love of email as a paralegal - Realizing skills, eight years later - The benefits of setting weekly email goals - Treat email correspondence as a journey - Wait 2 to 3 business days before the first followup - Two types of cold email: making a pitch and making a connection **Anatomy of a Cold Email** - Where are people with your problem going to talk about their problem?   - Explain why you chose the recipient over everyone else - Start a close relationship with your contact and compliment them - Prove a hypothesis, they should agree with each statement you make - All of those small yesses lead toward a yes on the big ask - Avoid exit language - Avoid asking for more than one thing **Tools** - [Streak](https://www.streak.com/), CRM for Gmail - [Boomerang](https://www.boomeranggmail.com/) - [Crystal Knows](https://www.crystalknows.com) **Laura Lopuch online** - [@waitingtoberead](https://twitter.com/waitingtoberead) on Twitter - [lauralopuch.com](https://www.lauralopuch.com/) - [How to double your conversion rate on cold outreach](https://microconf.gen.co/laura-lopuch/), a recap of Laura's talk at Microconf - [How to Optimize for Replies on Your Cold Emails](https://www.lauralopuch.com/2019/08/how-to-optimize-for-replies-on-your-cold-emails/) on Laura’s blog - [I used cold emails to 14x my freelance copywriting business. Here’s how.](https://copyhackers.com/2017/09/cold-emails/) on Copy Hackers **★ Support this podcast on Patreon ★**