#### BrightDigit Newsletter October 2019 ## What **did we learn** from the September event? Hello ,
So the Apple event came and went. Let's compare go over last month's predictions.

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- **So what will we learn from the September 10th event?** - How will it affect businesses?  - How will it affect developers?  ...Honestly probably not much. **Since the iPhone X, we've seen little changes when it comes to the iPhone.**
...
**The iPhone, while it's most successful product, has plateaued**. The closest preview of this was this year's WWDC Keynote.

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The iPhone has plateaued but I think it's interesting they branded the over $1,000 phone has the pro model and emphasized photography. It's a smart move.
Also this may be the right time to think about having an app since **most iPhones folks use now are fairly mature and stable. I don't think there will radical changes to the iPhone in the 2-3 years.**

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This year we see rumors regarding: - a third lens for better photos ✅ - perhaps a new Apple Watch ✅ - maybe new AirPods?? ❌

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2/3... Not Bad 👍

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Apple is more focused in general on: - Wearables (Apple Watch & AirPods) - *Pro Hardware like the *iPad and the Mac - Machine Learning and Augmented Reality - *"Services" *(Video Streaming, Music, Games, App Store, etc...)

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I think this still holds true. T**he iPhone is still the big cash cow for Apple but growth is going to be in those markets and technologies. **

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If you are interested in learning more, check out my episode on the September event.... Let me know your thoughts. Is your business doing anything different especially with the Apple Watch? Are the only Apple products you are buying this fall is cider and donuts😁? Send me a reply to this email. I'd love to hear back.
Thanks,
Leo **We are available for new projects. **
Do you need help with a custom solution for the iPhone, iPad, Mac, or Apple Watch? Send me a reply and let me know how I can help. ## Advanced Audience Targeting with Chad Munce We are happy to have[ ](http://meetu.ps/e/G7PrB/g7Z24/f)[**Chad Munce**, Digital Sales Manager for Nexstar Media Group speak on** Advanced Audience Targeting**.](https://www.meetup.com/Lansing-Marketing-Hackers/events/263172138/) This will be **Wednesday, October 9th at Noon**. *The promise of using advanced targeting with your digital marketing efforts is to be a “no waste” media by only sending your message to those most likely to take action. Auto dealers know the minute you start your online search for a vehicle, and aggressively go after your business. As a small-medium size business, how can you compete? The good news is that it does not take a huge budget to be very effective when you are going after the low hanging fruit. This discussion will focus on the most effective ways to target your most valuable customers.* If you are doing anything with audience targeting, I highly recommend** you RSVP and attend**. If you can't please check out the [Lansing Marketing Hacker YouTube Channel](https://www.youtube.com/channel/UCZs7U0Q-Y6vkbdzrIk0tT1A) or [Lansing Marketing Hacker FaceBook Page](https://www.facebook.com/LansingMarketingHackers/) for the video of the event.

**Hopefully, we'll see you there. Leo**