#### BrightDigit Newsletter November 2019 ## How Is Native Development better than Cross-Platform? Hello ,
While cross-platform mobile development has become a trend when it comes to making apps, people still ask us regularly when it is worth getting an app developed natively. There are important reasons to consider native app development. **Check out our latest guide detailing the benefits: performance, user experience, and maintainability.**
For instance, having a consistent user experience on Android and iOS is not best:

---

*iOS and Android users have different expectations about what a great user experience is for their device. Each platform (including macOS, Windows, etc..) has established expectations and UI guidelines about how certain features work and how certain design elements appear... If you use a cross-platform tool to design an identical user interface on both platforms, the result is likely to be the application won’t look quite right on one or all devices.*

---

# [Read More About **Native App Development and Its Advantages **Here](https://brightdigit.com/blog/2019/10/18/native-app-development-advantages/) **We are available for new projects. **
Do you need help with a custom solution for the iPhone, iPad, Mac, or Apple Watch? Send me a reply and let me know how I can help. What are some issues you've had with building an app, native or cross-platform? Send me a reply to this email. I'd love to hear back.
Thanks,
Leo