#### BrightDigit Newsletter Issue #43 Hello ,

It’s common for UI design to be one of the last things development teams think about when creating iOS apps.  Like many things in software, a little bit of planning goes a long way in avoiding common mistakes. Here are four mistakes you see in iOS app UI design or when working with UI designers.
In my latest article, I give you **4 Mistakes to Avoid When Designing Your iOS App UI **and they are worth taking note of.

**In our latest article, **we talk about four all-too-common mistakes to avoid when it comes to UI design, and how you can stop them dragging down your iOS app. Good UI design creates a connection to your user gives them a pleasant, effortless experience using your app. This can mean the difference between an app that’s a positive investment for your business, drawing in and retaining customers, or a flop that you’ll write off when it becomes too much of a pain to maintain. One important component is communication:

Avoiding this mistake is relatively simple: **create time and space for both designer and developer to communicate directly in a way that works for them**. It gives them room to develop a mutual understanding of both what the app can do and how that can be designed to create a great user experience.

**You can read the article here: https://brightdigit.com/blog/2021/05/26/4-mistakes-design-ios-app-ui/** In the next issue we'll be talking about the updates coming to iOS, macOS, watchOS, tvOS, and the world of Swift from Apple's developer conference: **WWDC. **Let me know what you are looking forward to and hope comes out from WWDC.

Thanks,
Leo