| ### [Are Ideas Really Worth That Much?](http://www.tagmento.com/news/16/07/21/are-ideas-really-worth-that-much)
#### July 21, 2016
Often, people think they have a killer idea for an app or product, but the fact the idea is not the most important part. There is the importance of marketing, coming up with a sustainable way to maintain it through monetization, and implementing it technically that are also important. Marco Arment and David Smith have been building apps for iOS and the Mac for over ten years, and their podcast Under the Radar is an excellent way to learn about this craft. In the latest episode, they talk about ideas how they are frankly overrated.
[Read More](http://www.tagmento.com/news/16/07/21/are-ideas-really-worth-that-much)
| | ### [How to Build an Early Customer Base for Your Startup](http://www.tagmento.com/news/16/07/19/how-to-build-an-early-customer-base-for-your-startup)
#### July 19, 2016
Building an early customer base is an important part any startup. Thankfully Product Hunt has recently posted an article on Medium with a collection of quotes from founders which are an inspiration and great advice to other startup founders.
[Read More](http://www.tagmento.com/news/16/07/19/how-to-build-an-early-customer-base-for-your-startup)
| | ### [How users understand new products](http://www.tagmento.com/news/16/06/22/how-users-understand-new-products)
#### June 22, 2016
As we begin to build tagmento, it is important to know how the audience may interpret the app and how it should be used. Intercom has a great blog post on how they use mental models of different users.
[Read More](http://www.tagmento.com/news/16/06/22/how-users-understand-new-products)
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