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Algorithmic Bias is a phenomenon that occurs when an algorithm produces results that are systemically prejudiced due to erroneous assumptions in the machine learning process” (Mary K. Pratt)

In the early days of Facebook, Instagram, and Twitter, the majority of the content you would see would be from friends or other people you follow. These days, you see content that an algorithm thinks you’ll like and you see less from those you follow. You also see more advertisements from brands. You see these ads in your Instagram stories and in your feed. In 2016, Instagram changed their algorithm to no longer show things chronologically. Since then, we see what they want us to see. Reels are pushed in our faces (even as Meta has now announced the end of Reels bonus plays which is one way creators made money). Ads are pushed in our faces. We barely see the people we want to see.