April 1, 2021

You have so much good to offer

And I’m truly not just saying that.

When I work with my clients, one of the first things I do is get to know them, why they started their business, and the impact they have on their customers and clients.

Sometimes they'll ask me if I read their websites (I always do) and I tell them I want to hear about it in their own words.

Then the words flow and it’s always——seriously, 100% of the time——so much better than anything they have on their website. Weird, right?

Not really!

As soon as it’s a business we’re writing about, we do one of a few things:

🥶 We freeze up and don’t say enough - usually because we’re not sure what or how much to say.

💻 We hide behind a business persona - usually because we have beliefs about what’s “proper.”

🤓 We go all-in sharing copious details - usually because we want people to decide to buy right away.

If you see yourself in any of these situations, let me just say it’s rare that I see a business that doesn’t do one or more of these things, from big corporations on down. 🙋 I’m one of them. In fact, I have key pages on my website right this very minute that make me cringe every time I think about them—and I’ve been doing this for 15 years.

Content creation is a process and it can take a while to figure out what it should look like in your business.

But I want to help!

I love building systems and processes. I’m motivated by my desire to not do more work than I absolutely have to. So, I figure out ways to simplify the work and make it take less time.

I want to help you get all that goodness you have to share out to your audience so they can benefit from it. Are you in?

Karen