At first, I was confused, %FIRSTNAME%. This person was telling me that a recent post was about them.
I’ll be honest: I actually had to go and look to see what post they were talking about.
I plan content months in advance and I have help with publishing, so I wasn’t sure which post it was about.
We carried on the conversation from there but knowing they saw themselves in that post was a great feeling because it wasn’t about them at all.
Can you tell why I see that as a compliment, %FIRSTNAME%?
Because it resonated with them so thoroughly they saw themselves in it - to the point they actually thought it might have been inspired by them.
I have and will continue to use situations and conversations I have as a source of inspiration for the content I produce, just as I am with this email.
That feedback was exactly why I do it:
- The conversations with one of my people can inevitably resonate with my people.
- Solutions for the struggles that one of my people experience can help my people.
- The AHA moments of one of my people can teach my people.
If that person I was talking to reads this email, they’ll know they inspired it this time. But this is an exception in my content. Most of the time, the content I create is a combination of multiple inspiration sources, including my own personal learning as I navigate this adventure of entrepreneurship.
What conversations or experiences have you had recently that you can turn into content?
Karen
PS - There are just 13 days left until the Magnificent Marketers Club price goes up! Once you join, you lock in your price as long as you stay a member. Join today for the lowest price you can get on this supportive business community! |
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